At the recent Mobile Marketing Association (MMA) Smarties Awards held in Durban, Always Active Mobile (AAM) and TSOGO Suncoast Casino were honoured with a prestigious award for their livingTSOGO Moments campaign.
Toasting South Africa’s best in mobile marketing
Hosted in Durban along with the Loeries® Creative Week™, the MMA Smarties Awards were held at Tsogo Sun’s Sky Bar with sponsorship by Standard Bank. With the Sky Bar offering a stunning panoramic view of Durban’s Golden Mile, a crowd of 200 plus gathered to celebrate and toast South Africa’s best in mobile marketing.
“This was a special evening for us and we were truly humbled to win another award from the MMA. To share the evening with our Durban partners and clients made it even more memorable!” commented AAM’s General Manager Alan Haarhoff. “This campaign had all the right elements – a mix of channels taking into account the diversity of mobile phones in South Africa, great data and reports that analysed the data in real time. We’re super proud of what we have achieved on this as a team with TSOGO.”
As part of its drive to create a united culture across its hotel and hospitality businesses, TSOGO turned to AAM to develop a mobile platform for their employee rewards program. Brought to life through AAM’s MySuperHero product, employees were presented with a campaign that enabled them to vote and rate each other based on the company’s core values. With monthly rewards such as cash prizes, movie tickets and duvet days on offer, voting is both fun and rewarding.
The Tsogo Sun campaign utilised reverse billed USSD ensuring that the service was free for staff to use, and while voting was entirely voluntary as the campaign gained momentum voting became increasingly popular amongst the employees. Since launching the campaign at Suncoast Casino – Tsogo Sun, there has been a noted drop in disciplinary issues. Most impressive is that there has been a noted shift in culture with eighty per cent of turnover these days related to transfers and not exists. The campaign has created a climate where staff are appreciated for what they do.
About the Smarties™ Awards
The South African Smarties Awards are part of the only global awards programme created by the Mobile Marketing Association (MMA) specifically to recognise best-in-class mobile marketing campaigns from around the world.
As a mobile-first company our fully scalable and secure mobile platforms allow for rich engagement across basic, feature and smart phones. We work with the FSP, FMCG and Retail sectors and offer a full range of mobile engagement channels.
Our core strength is helping brands and organisations engage with their audience across mobile channels.
Alan Haarhoff, AAM – General Manager