Case Studies
Celebrating Everyday Heroes with TSOGO Moments
Tsogo Sun is South Africa’s premier hospitality and entertainment group with a portfolio of 14 casinos and 90 hotels in South Africa, Africa, the Seychelles and Middle East. Its vision is to provide excellence across …
Isolezwe – Asidlale PSL USSD Case study
EXECUTIVE SUMMARY Isolezwe, the Kwazulu-Natal based modern isiZulu language newspaper that champions the reading needs of its audience, has bucked the print industry trend over the past 5 years by showing consistent growth. With the …
Isolezwe Reader Competition
With digital marketing one is able to access a plethora of information on consumers through interactions on digital, mobile and social platforms. With traditional print media, this is a little more challenging. Isolezwe wanted a …
Mobile Maps for Nedbank App
Early in 2012, MapIT and AAT were approached by Nedbank to integrate their mapping technology into the Nedbank Mobile App Suite. The maps are used to offer search and directions functionality for finding Nedbank branches, ATMs …
info4africa
info4africa use USSD to bring their directory of health, wellbeing and development-related service providers to those that really need it in South Africa. The process is interesting: The searcher dials the number and indicates which …
Debonairs Storefind
Debonairs Storefind enables clients to quickly find their nearest Debonairs store using their mobile phone through browsing a Mobi website. Hooking into smart phone GPS capabilities, Storefind asks permission to locate you using GPS. When …
LEGiT Mobi Site
Working as a technology house under the banner of The Publishing Partnership (TPP), AAT developed and hosts the LEGiT mobi site. In line with the mobile landscape in South Africa, we developed the mobi site …
Vodacom Red Alert
Vodacom Red Alert makes use of USSD as a donation line for international emergencies such as the Haiti earthquake disaster, Japan earthquake and Somalia food disaster. Vodacom subscribers wishing to donate can dial in and …
MiMoney USSD Storefind
USSD is an under rated but powerful mobile channel working on all handsets and all networks. It’s ubiquity is it’s strength! South Africa is by far a feature phone market so we used USSD to …
