Case Studies

HEINEKEN® MOBI SITE

17 December 2014, Wednesday

In March 2013 Heineken® launched their Star Challenge League® competition which included a smart phone mobi site. Fans could visit the mobi site to enter the competition which involved answering 10 questions as quickly as possible …

Spar Grand Till Thrill

17 December 2014, Wednesday

During August, September and October 2012 SPAR customers and cashiers nationwide were treated to a fun filled and dynamic mobile marketing campaign named the “Grand Till Thrill”. Campaign incentives were bountiful: In store customers were …

Fusion USSD Airtime Competition

17 December 2014, Wednesday

Fusion, a FMCG Brand, found that a mobile platform with a viral element around winning airtime over USSD was an effective way to increase in store purchases.

Mobile Marketing campaigns that spur immediate purchase and are viral in nature provide huge value over other campaigns.

Crickley’s SMS Barcode Competition

19 September 2013, Thursday

With three R15,000 educational funds up for grabs, Whalleys approached us to help create an SMS barcode campaign. Due to the nature of the prizes, entries needed to be validated and the entry mechanic had …