Field Research

BrandChat’s field research allows for rapid collection of rich data in the field with immediate reporting and analysis.

Rich Data

As BrandChat runs on readily available Instant Messengers, field agents and brand ambassadors can use their own mobile devices to quickly collect and analyse data. This includes rich data such as:

  • Pictures of product usage, brand engagement, consumers
  • Videos for interviews and capturing consumer thoughts
  • Voice notes and interview feedback
  • Qual: Written feedback
  • Quant: Structured feedback for quick analysis
  • GPS location



Full, real-time reports are aggregated into dashboards, insights and key indicators and presented beautifully and securely on your browser.

Field Research

How does BrandChat work?

BrandChat runs over readily available Instant Messengers (IMs) such as WeChat and Facebook Messenger.


Facebook Demo

To try out our Facebook Messenger demo please click below:


WeChat Demo

Please scan the below QR Code with WeChat. You can also search on WeChat for the official account “alwaysactive”:

Field ResearchField Research