info4africa and Always Active Mobile Launch New Messaging Service for South Africans in need of health and welfare support services
As longstanding collaborators in creating effective services that enable citizen access to vital health and welfare information, info4africa and Always Active Mobile (AAM) have launched a Chatbot search facility, to coincide with World AIDS Day 2016.
Facebook Messenger Platform
Current estimates show that more than 15 million South Africans are active users of social media platform, Facebook. Moreover, the majority of those users’ access Facebook on a mobile device. While the proliferation of social media platforms, channels and content created by brands and marketers continues to evolve and grow, using Facebook for socially conscious information dissemination is often considered to be nascent.
That’s where info4africa and AAM’s collaboration comes to life and brings the information South Africans need, to a platform where they are already comfortable.
AAM’s BrandChat facilities enable marketers, brands and businesses to interact with their target audiences in unique and instant ways. Leveraging the benefits of intelligent technologies, like the ChatBot, BrandChat makes it easy to discover, connect and interact with a pre-determined target market through social media platforms, including Facebook. For info4africa, however, AAM went one step further, automating not only communication, but database searches too.
As the country’s most comprehensive database of health, welfare and social support services, info4africa creates and maintains a far-reaching information repository. With more than 16,000 organisations listed on the database, info4africa’s data collection, analysis and update procedures continue unabated. As an up to date source of important information, info4africa’s key challenge lies in getting information into the hands of those who need it most.
And that’s where the collaboration with AAM comes to life, for South Africans can now find their nearest HIV testing site; support service or social assistance, by simply logging on to their favourite social media platform, Facebook Messenger:
To find the info4africa BrandChat Chatbot, simple search Facebook Messenger for “info4africa” or scan the Facebook Messenger code on the right.
How BrandChat ChatBot Helps
Anyone looking for information on where to get tested this World AIDS Day, or to find a health or welfare service provider, doesn’t even need to pick up the phone. Simply log on to Facebook on your mobile device, find the info4africa Facebook page and pop any text into a message to the page. The info4africa ChatBot will instantly assist, 24 hours a day. Using your mobile phone’s GPS, the ChatBot will find service providers you need, and furnish you with a list of nearby facilities. Simply click on the facility’s telephone number to call, or click on the map link so your phone can navigate you there.
Try it now:
As a mobile-first company our fully scalable and secure mobile platforms allow for rich engagement across basic, feature and smart phones. We work with the FSP, FMCG and Retail sectors and offer a full range of mobile engagement channels.
Our core strength is helping brands and organisations engage with their audience across mobile channels.
Alan Haarhoff, AAM – General Manager
Debbie Heustice, info4africa – Director