In March 2013 Heineken® launched their Star Challenge League® competition which included a smart phone mobi site.
Fans could visit the mobi site to enter the competition which involved answering 10 questions as quickly as possible – points were scored for correct answers AND speed of response!
Questions were randomised and rotated so that fans could enter multiple times.
The incentive was (apart from gloating privileges in front of your mates!) a chance of watching the UEFA Champions League in true Heineken® style at a secret location in Johannesburg.
We were commissioned to develop the smart phone mobi site which was developed (jargon alert!) in MVC4 with @Razor2. We also used HTML5, CSS3 and JQuery… and as per our developers “a touch of pure awesomeness”…