With three R15,000 educational funds up for grabs, Whalleys approached us to help create an SMS barcode campaign.
Due to the nature of the prizes, entries needed to be validated and the entry mechanic had to be as simple as possible.
Mechanics
Entrants sent the last 4 digits of the product barcode to an SMS short code. Validation was done in real time and successful entries were immediately notified.
Unsuccessful entries were also notified and were asked to try again.
Results
- Increased brand engagement
- Increase in sales
- Creation of opt-in database
